Finally, the bold, pigmented look of a gel eyeliner with the ease of using a pencil. The Glide Gel Eyeliner has a soft gel-like formula that glides on effortlessly.

Shady Slim Brow Pencil is the perfect way to get fuller, beautifully sculpted brows.

Shockingly bold colors glide on creamy pigment with a full coverage finish that lasts up to 16 hours.

Your eyes are the canvas, and we have the right tools you need to create art.

These insanely smooth, pigmented eyeliners are what Pastel Dreams are made of

Are you an eyeshadow fanatic? We are! Meet our Fanatic Eyeshadow collection. 4 unique palettes with 12 buildable shades that suit any makeup enthusiast’s style.

These 9 pan eyeshadow palettes are like a cute mini version of our full-sized, best-selling palettes.

Take back control of your liner with the Gel Eyeliner Pot. Highly pigmented gel eyeliner applies smoothly and easily to create a sharp wing.

Matte Pigment Lipgloss has become a favorite of makeup artists, bloggers and fans.

Lumilicious lipgloss drenches lips in major hydration with aloe, rose hip fruit oil, argan oil, vitamin e, and sweet almond oil.

You might want to take a seat before you swatch, because the Shockwave Lipliners will have you shook.

Rich, bold color saturates lips in a velvety soft matte texture that won’t dry out lips, settle in lines, or feather out.

Lip Mousse Velvet Lip Color is whipped into a creamy texture that feels so light and comfortable, you'll barely know it's there.

The Pretty & Plump Lipstick will amplify your lips by increasing circulation, while adding color for a fuller, poutier look.

The high-shine formula applies like a lipstick and wears like a pigmented gloss giving you the best of both worlds.

The L.A. Girl HD PRO.conceal is the holy grail of concealers. The creamy, yet lightweight texture provides complete, natural-looking coverage with a ‘barely there’ feel and all-day wear.

Introducing the PRO.color Foundation Mixing Pigment.

Get matte, get even. The L.A. Girl PRO.matte Foundation is your new ride or die for a flawless-looking face and lasting wear.

PRO.coverage HD Illuminating Foundation has a buildable, lightweight, antioxidant rich formula that hydrates and helps improve skin appearance while you wear.

Get a flawless finish with PRO.face Matte Pressed Powder.

Contouring made easy with the Velvet Contour Stick Collection.

Simplify your makeup routine with all-in-one skin beautifying PRO.bb Cream. This powerful multi-tasker primes, moisturizes, and evens out skin tone with a tint of coverage for a natural look.

Soft Matte Cream Blush brings color to your cheeks no matter the time of year.

The sheer banana tint is perfect to bake your concealer and foundation to brighten and lock in your coverage for those extra-long nights.

Extremely pigmented powder blush that is just gorgeous! Available in an impressive assortment of colors