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L.A Girl 4 Play Eye Quad - All Nighter provides 4 buildable shades highly pigmented as they are pretty. 

Four gorgeous must-have eyeshadow palettes filled with a dozen majorly pigmented shades ranging from super wearable looks like Nudes to bolder looks like Neons.

The Brow Bestie Gel Kit is a smudge proof, long wearing gel with a small spoolie wand and includes a separate dual-ended brush/spoolie. Remove brow gel with oil based makeup remover.

Define and sculpt perfect looking brows. Creamy pomade glides on smoothly and locks into place. Water-resistant formula lasts throughout the day without fading or smudging.

Add a pop of color to your style with bold shades that deliver rich coverage and intense shine.

Eye definition becomes easier and more exciting with our new and improved pencils. With the most extensive color selection available you can get a hold of a variety of desires all year round.

This luxurious, long wearing and intensely pigmented eyeshadow collection inspires dazzling looks.

Are you a blush fanatic? Yeah, us too! Our Fanatic Blush collection features two, 4-pan blush palettes in a range of cheeky colors that leave you blushing.

Are you an eyeshadow fanatic? We are! Meet our Fanatic Eyeshadow collection. 4 unique palettes with 12 buildable shades that suit any makeup enthusiast’s style.

Are you a highlighting fanatic? Yeah, us too! Our Fanatic Highlight collection features two, 4-pan highlight palettes that will be your new every-day glow to.

Fineline Eyeliner will have you lookin’ finer. The soft, flexible tip hugs your lash line to create thin, precise lines giving you total control. Deliver super saturated color in just one stroke to have all eyes on you.

Take back control of your liner with the Gel Eyeliner Pot. Highly pigmented gel eyeliner applies smoothly and easily to create a sharp wing.

This gel liner has a rich and creamy water resistant formula that glides on smooth without smearing or smudging for long lasting, all day wear.

Finally, the bold, pigmented look of a gel eyeliner with the ease of using a pencil. The Glide Gel Eyeliner has a soft gel-like formula that glides on effortlessly.

Glowin' Up Highlighting Jelly is formulated as a water-based gel for an extra dewy glow.

Simplify your makeup routine with all-in-one skin beautifying PRO.bb Cream. This powerful multi-tasker primes, moisturizes, and evens out skin tone with a tint of coverage for a natural look.

HD PRO Primer Eyeshadow Stick is a multi-tasking primer that has a light weight, non-sticky formula that sets for a long-lasting eye makeup application.

Get matte, get even. The L.A. Girl PRO.matte Foundation is your new ride or die for a flawless-looking face and lasting wear.

The L.A. Girl HD PRO.conceal is the holy grail of concealers. The creamy, yet lightweight texture provides complete, natural-looking coverage with a ‘barely there’ feel and all-day wear.

Packed with five intensely pigmented shadows plus a complementary shadow liner.

Extremely pigmented powder blush that is just gorgeous! Available in an impressive assortment of colors

These 9 pan eyeshadow palettes are like a cute mini version of our full-sized, best-selling palettes.

Your eyes are the canvas, and we have the right tools you need to create art.

The high-shine formula applies like a lipstick and wears like a pigmented gloss giving you the best of both worlds.

Lip Mousse Velvet Lip Color is whipped into a creamy texture that feels so light and comfortable, you'll barely know it's there.

Lipify glides on rich, intense color in just one swipe.

Get great lip definition with our lipliner pencils. With the most extensive color selection available, you will have the variety you desire all year round.

Lumilicious lipgloss drenches lips in major hydration with aloe, rose hip fruit oil, argan oil, vitamin e, and sweet almond oil.

Rich, bold color saturates lips in a velvety soft matte texture that won’t dry out lips, settle in lines, or feather out.

Matte Pigment Lipgloss has become a favorite of makeup artists, bloggers and fans.

Metal Liquid Lipstick is the next generation in lip color.

These insanely smooth, pigmented eyeliners are what Pastel Dreams are made of

The Pretty & Plump Lipstick will amplify your lips by increasing circulation, while adding color for a fuller, poutier look.

Introducing the PRO.color Foundation Mixing Pigment.

PRO.coverage HD Illuminating Foundation has a buildable, lightweight, antioxidant rich formula that hydrates and helps improve skin appearance while you wear.